Auto-alert Emails – Real-time messages that alert the sender that the recipient has clicked on an insert in their email.

 

Brand Consistency – The ability of the brand to remain consistent throughout all brand usage.

 

Brand Reach – The ability of the brand to present itself to prospective customers.

 

Bulk Mail – Any commercial message, newsletter, or posting sent only to recipients who requested it and can choose to opt out of receiving the mailing. Examples of solicited commercial email include links to bank statements, membership renewal notices, etc.

 

Click Through – The act of clicking on a banner or other ad, which takes the user through to the advertiser’s Web site.

 

Click Through Rate – The percentage of those clicking on a link out of the total number of those who see the link.

 

Confirmation Emails – An email sent to either a customer or highly interested prospect after a transaction.

 

Email Disclaimers – Email disclaimers are statements usually of legal character that are appended to e-mails.

 

Email Marketing Campaigns – The process of advancing a product or the brand through email contact with future or present customers.

 

Email Signatures – A block of text appended to the end of an email message often containing the sender’s name, address, phone number, disclaimer or other contact information.

 

Email Surveys – Allows for the generation of customer feedback and for assessing customer satisfaction levels.

 

HTML Email – An email sent in HTML format, which allows displaying images the same as text.

 

Lead Generation – The creation or generation of prospective consumer interest or inquiry into a business’ products or services.

 

Message Inserts – HTML, text, or RSS feeds added to your email, highlighting your brand.

 

Plain Text Email – An email sent in Plain Text format, an ordinary “unformatted” sequential file readable as textual material without much processing.

 

RSS Feeds – a family of web feed formats used to publish frequently updated works—such as blog entries, news headlines, audio, and video—in a standardized format.

 

Sales and Marketing Banners – HTML inserts placed in the email highlighting your latest marketing or sales campaign.

 

Sales and Marketing Channel – The path or route taken by goods and services as they move from producer to final consumer; in addition to the goods and services themselves, title, information, promotion and payment also move along the these channels.

 

Transaction Emails – An email message that is primarily intended to facilitate, complete or confirm a commercial transaction that the recipient has previously agreed to enter in with the sender.

 

Web Traffic -The amount of data sent and received by visitors to a web site.